Creating a product subscription
1
Open the product
Go to Products and open the product. Its Subscription section lists the subscriptions already offered for it, each with its price, its number of subscribers and how many are due in the next 30 days.
2
Create the subscription
Click Create subscription. A new Fixed package opens with the product already chosen and named after it, for example “Malbec subscription”.You can also create one from Subscriptions > Packages and choose Fixed as the type.
3
Choose the product and quantity
- Product - the product subscribers receive. Its description, images and stock are used, so the package has no copy, images or inventory of its own
- Quantity - the least and most a subscriber may choose. Leave either empty for no limit
4
Set the price
Under Priced as, choose:
- Percentage off the product’s price - set the Percentage off. The price follows the product’s price in every market, so changing the product’s price changes the subscription’s too, for existing subscribers as well
- Own price - a price per item set on the package, for an exact figure
5
Choose the frequency and delivery
Choose the Billing frequency options as on any package. Turn on Delivery included to send each shipment with no delivery charge. Off, your delivery rates apply to each one.
6
Save and activate
Save the package and set its Status to
Active. The product page then offers it.On the product page
A product with an active Fixed package offers a choice between a One-off purchase and Subscribe. The subscribe option shows how often it is sent, the least the customer can take and the saving, for example “Monthly. Minimum 3. Save 10%”, with the one-off price struck through beside its own. Where there’s more than one frequency, the customer picks it inside the option. See Product. Where the product has upsells, such as a case of six, the subscription sits in that list beside the single product it buys. The wording is yours to change on the Labels tab under Settings > Branding & Web Components: One-off or Subscribe Heading, One-off Option Label, Subscribe Option Label, Subscription Saving Note and Subscription Free Delivery Note. On the Product tab, Purchase Option Selected First decides whether the page opens on One-off or Subscribe. One-off is the default. In the cart, a subscription is one package holding the number the customer chose, and the quantity stepper changes that number within your limits. Adding more of it fills the same package up to its maximum.Renewals
Each renewal charges the subscription’s price times its quantity, plus delivery unless it is included, and sends the product. Stock comes down as it would for a sale. If the product is out of stock when a renewal is due, nothing is charged and no order is made. Marzipan tries again on each of the next few days. If it is still out of stock, that delivery is skipped, the subscription carries on from its next renewal, and the customer is sent the Delivery skipped (out of stock) email. A renewal is never sent short: one for six isn’t sent as four. The product’s own overselling setting is respected. Where the product is no longer available at all, the package page says so beside it, and renewals are held.On the subscription
A Fixed subscription’s Shipments tab shows the package and, under it, the product and how many are sent. See Subscription details.Order emails say how often a subscription renews, for example “Renews: every month”, and a Fixed package’s line says how many it includes rather than “1 x”.