Skip to main content
​
March 2026

​
Rewards & Loyalty Programme

Introduced a complete loyalty programme with tiered rewards, point earning, and checkout redemption.Customers earn points on every order based on configurable earning rates. Points accumulate towards reward tiers — each tier can offer perks like percentage discounts, free shipping, early access to products, and event invitations. Customers can see their current tier, points balance, and progress to the next tier from their account page.Points can be redeemed at checkout for a discount, with configurable redemption rates and maximum discount caps per currency. Tier membership is managed automatically based on lifetime spending, with optional notifications for tier upgrades and downgrades.Added a dedicated rewards insights dashboard showing tier distribution, revenue breakdown by tier, and programme performance trends.Rewards data (tier name, points balance) syncs to Mailchimp as merge fields for targeted email campaigns.

​
Multi-Currency & Markets

Added support for selling in multiple currencies from a single store. Markets define regional pricing, currency, exchange rates, and payment provider availability.Products and subscription packages can have per-market pricing set manually, or prices can convert automatically using exchange rates. Shipping methods support per-market rates. Reports and insights can be filtered by market. The web components automatically display prices in the customer’s local currency.

​
Inventory Locations

Expanded stock management to support multiple inventory locations with a complete audit trail. Each location tracks stock independently, and every movement is recorded with a reason (order, received, write-off, stock take, transfer, return) and optional notes.Added bulk stock adjustment for updating many products at once, low stock alert emails with configurable thresholds, and inventory rules that determine which location fulfils orders based on conditions like shipping country.London City Bond stock levels now sync automatically to a dedicated inventory location.

​
Shipping Zones

Shipping methods now support zone-based pricing for more accurate delivery charges. Built-in zones are available for the UK (Mainland, Highlands & Islands, Northern Ireland, Isle of Man, Channel Islands) and South Africa (Major Cities, Remote Areas). Rates are automatically determined based on the customer’s postcode, with support for weight-based pricing bands.

​
PayFast Payment Gateway

Added PayFast as a payment gateway option, supporting credit cards, instant EFT, and local South African payment methods. Includes sandbox mode for testing, webhook-based payment confirmations, and integration with the global test mode system.

​
ScrubBill Fulfilment Integration

Added ScrubBill as a fulfilment provider for third-party logistics. Orders can be forwarded to ScrubBill automatically or manually from the order detail page. Webhook notifications automatically update order status when ScrubBill confirms dispatch.

​
Order Attribution & UTM Tracking

Track where your orders come from with automatic UTM parameter capture (source, medium, campaign, content, term) and configurable referral source questions at checkout. A new Attribution insights page shows orders and revenue by traffic source, campaign, referral channel, and landing page with period comparison.

​
Website Analytics

For Marzipan-hosted sites, web traffic stats are now available directly in the insights section. See pageviews, unique visitors, and traffic breakdowns by page, referrer, country, browser, device, and UTM parameters.

​
Global Test Mode

Added a global test mode toggle under a new Developer Settings page. When enabled, all payment gateways automatically use their test/sandbox credentials. Store both live and test API keys for each gateway and switch between them with a single toggle. Turning off test mode automatically restores all live credentials.

​
Email Domain Management

Added a new email settings section for registering and verifying custom sending domains. View required DNS records (MX, SPF, DKIM) and their verification status. Email delivery now uses dual providers for improved reliability, with automatic email suppression for bounces and complaints.

​
Web Component Customisation

Significantly expanded the Settings > Web Components page with new options for customising your storefront without code:
  • 25+ colour settings covering buttons, text, backgrounds, borders, badges, status messages, and account accents
  • Product display options including quick attributes on cards, configurable accordion sections on product pages, and related products
  • Collection options for card style (minimal, bordered, elevated, filled), text alignment, and image corners
  • Cart options for background/border styling, free shipping notifications, and related product recommendations
  • Checkout options for split-panel background colours, logo positioning and size, phone requirement, and referral source questions
  • Account options for subscription upsell sections
See the Web Components Customisation guide for full details.

​
Forms

Create custom forms directly in the dashboard with configurable field types including text, email, phone, textarea, select, checkbox, radio, date, and hidden fields. Form submissions trigger notifications and auto-reply emails.A new <marzipan-form> web component renders forms dynamically by slug, replacing the old hardcoded <marzipan-contactform> component. Fields, validation, and layout are all driven by the API — no code changes needed when forms are updated.

​
Bidirectional Messaging

Two-way email conversations with customers via Lettermint inbound processing. Replies from customers are threaded into per-customer conversation threads in the messages inbox. An inbound email status banner and UX improvements make it easy to manage ongoing conversations.

​
Customer Segments

Segment customers by conditions such as type, created date, order count, lifetime revenue, subscription status, reward tier, market, and form submissions. Segment membership is evaluated and cached for performance. Segments sync to Mailchimp as tags for targeted campaigns.

​
Back-in-Stock Notifications

Customers can subscribe to out-of-stock products to receive email alerts when stock is replenished. Back-in-stock settings are configurable per market.

​
Free Checkout

Carts with a zero total value can now complete checkout without requiring a payment step.

​
Roles & Permissions

Granular access control for admin users. Assign roles with specific permissions to control who can view and manage different areas of the dashboard.

​
Per-Market Product Visibility

Control which products are visible in each market, allowing you to tailor your catalogue by region.

​
LCB Blocked Items

Added support for blocked items in the London City Bond integration, preventing specific products from being sent to LCB for fulfilment.

​
Improvements

  • App Subscription packages now have per-market pricing tabs for setting prices in different currencies
  • App Admins can now edit the scheduled renewal date for a subscription
  • App Tasks now support @mentions linking to customers, orders, subscriptions, and events
  • App Tasks can be filtered by multiple assignees
  • App Task mentions appear as activity on linked records
  • App Pinned notes feature for important task notes
  • App Phone numbers are now automatically formatted to international E.164 standard
  • App Phone number can be required at checkout (configurable)
  • App Mailchimp integration now syncs customer address fields and reward data as merge fields
  • App Customer profiles in Mailchimp update automatically when addresses change in Marzipan
  • App New subscription orders within the LCB fulfilment cutoff window are no longer sent immediately
  • App LCB stock levels sync automatically to inventory locations
  • App Product attributes can now be marked as private (hidden from customers)
  • App Fulfilment actions are now restricted to the relevant shipping countries
  • App Free shipping display threshold is now applied server-side for accuracy
  • App Added tenant management to the admin panel
  • Web Components Cart displays free shipping progress notifications
  • Web Components Cart supports related product recommendations
  • Web Components Cart supports background colour and border customisation
  • Web Components Collection pages support background colour
  • Web Components Checkout supports split-panel background colours
  • Web Components Product cards show quick attributes
  • Web Components Product pages have configurable accordion sections
  • Web Components Referral source question available at checkout
  • Web Components what3words field support for events
  • App Emails tab on customer detail page
  • App RGBA/hex-alpha color support and button border styling options
  • App Per-market free shipping messages
  • App Email log timelines show queued_at timestamps
  • App Domain change handling for store email with unverified domain warnings
  • App Cancellation email control
  • App Form submissions consolidated view
  • Web Components Dynamic form component with API-driven field rendering
  • Web Components Back-in-stock notification form on out-of-stock products
  • Web Components Themed button border CSS variables
  • Web Components Free checkout support
  • Web Components Bundle optimization with lazy loading and DOM-conditional loading
  • Web Components Market switcher (renamed from currency switcher)

​
Bug Fixes

  • App Fixed customer archive referencing non-existent subscribed column
  • App Fixed duplicate route names breaking route caching
  • App Fixed market pricing on event deposits
  • App Fixed subscription auto-renewal when no linked plan
  • App Fixed discount errors on checkout
  • App Fixed Apple Pay pickup order issues
  • App Fixed handling of duplicate order constraint on payment retry
  • App Fixed pick & mix renewal pricing calculations for per-item subscriptions
  • App Fixed subscription renewal items in cart price recalculation
  • App Fixed cart currency for shipping method price formatting
  • App Fixed Mailchimp webhook field mapping for subscription and address data
  • Web Components Fixed cart display threshold currency inputs
  • Web Components Fixed checkout customer mismatch when switching accounts
  • Web Components Fixed shipping method validation for flat rate methods
  • App Fixed case-insensitive email uniqueness enforcement
  • App Fixed invalid UUID route parameters returning 500 instead of 404
  • App Fixed Stripe charge using incorrect stripe_id field
  • App Fixed message compose state, unassigned filter, and select all toggle
  • App Fixed loading button size shift during loading state
  • App Fixed Fathom API rate limiting
  • App Fixed tenant context in queued jobs
  • Web Components Fixed account modals overflowing viewport on smaller screens
  • Web Components Fixed billing details showing “same as shipping” for event-only carts
  • Web Components Fixed white background on AddToCart component
  • Web Components Fixed Rewards tab showing when rewards aren’t enabled
  • Web Components Fixed back-in-stock form layout below out-of-stock button
  • Web Components Fixed cart member pricing, buy again button, and subscription date modals
  • Web Components Fixed MarketSwitcher dropdown showing empty