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These two reports look at the people behind the orders — who your customers are, how well you retain them, and how your loyalty programme is performing.

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Customers

A view of your customer base and how well you retain it.
  • Total, active and new customers
  • Repeat-purchase and retention rates
  • Average lifetime value
It also includes an RFM analysis with customer segments, a customer lifetime value trend, and your top customers.

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RFM analysis

RFM groups your customers into segments by how recently they bought, how frequently they buy, and how much they spend. The segments give you a way to read the base as groups rather than as one number — so you can tell a growing set of loyal customers from a growing set of lapsing ones.

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Lifetime value

Alongside the average lifetime value figure, the report shows a CLV trend over the selected period, and lists your top customers.

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Rewards

Track how your loyalty programme is performing.
  • Members
  • Points earned, redeemed and outstanding
  • Redemption rate
  • Member vs non-member average order value, and AOV lift
  • Tier distribution
  • Tier upgrades and downgrades
AOV lift compares what members spend per order against non-members, so you can see what membership is worth. Outstanding points are those earned but not yet redeemed.