Mailchimp

The Mailchimp integration keeps your Mailchimp audiences in step with your store. Customers are added and updated as they change in Marzipan, subscribers can go to an audience of their own, and the fields you map are kept up to date on each contact. Navigate to Settings > Integrations and choose Mailchimp.

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Connecting

Click Connect with Mailchimp and sign in to the Mailchimp account you want to sync to. Once connected, turn on Enabled and the settings below become available.

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Customers

• Default audience - the Mailchimp audience customers are synced to. If none are listed, create an audience in Mailchimp and choose Refresh Lists from the Actions menu.
• Sync customer tags - keep Marzipan customer tags and Mailchimp tags in step, in both directions
• Field mapping - click Configure Field Mapping to map Marzipan customer fields to Mailchimp merge fields for the default audience
• Manual Sync - click Trigger Full Sync to send every customer to the default audience once. You don’t need this day to day: customers are synced automatically when they’re created or updated.

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Subscriptions

The Subscriptions section syncs your subscribers to a separate audience.

• Enabled - while this is on, customers are added to the subscription audience as soon as they take out a subscription. Turn it off to sync subscriptions by hand instead.
• Subscription audience - the audience subscribers are synced to
• Field mapping - map subscription fields, such as the subscription’s status, price or next billing date, to merge fields for the subscription audience
• Manual Sync - click Trigger Full Sync to send every customer with an active subscription to the subscription audience once
• Sync customer tags for subscriptions - include customer tags when syncing subscription data

A subscription change is synced in the background, and only when it changes a field you’ve mapped, so saving a subscription never waits on Mailchimp. When rescheduling a shipment moves its subscribers’ billing dates, the new dates are sent to Mailchimp too, if you’ve mapped the billing date.

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Field mapping

Each mapping pairs a Marzipan Field with a Mailchimp Merge Field. Fields are grouped by customer, default address, subscription, subscription address, subscription product and rewards.

• Choose Custom Field… to enter a Custom Field Path for a value not in the list, for example subscription.options.delivery_notes
• When you map a date of birth, choose its Birthday Format: MM/DD (US format) or DD/MM (UK/EU format)

Saving your mappings queues a sync in the background.

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Unsubscribes

Someone who unsubscribes in Mailchimp stays unsubscribed. Updating their details in Marzipan, such as a new address or a change to their subscription, doesn’t sign them back up. They’re only re-subscribed when they opt in again: by ticking the newsletter box at checkout or on the POS, or when your team subscribes them from their customer record.

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Actions

The Actions menu offers:

• Sync History - see recent syncs and any problems with them
• Refresh Lists - re-read your audiences from Mailchimp
• Test Connection - check that Marzipan can reach your Mailchimp account
• Disconnect - disconnect from Mailchimp, which stops all syncing

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Sync history

Sync History shows how many customers are synced, pending and failed in the last seven days, with Field mapping warnings for mappings Mailchimp couldn’t accept and the reason, and the Recent sync activity with how many contacts each run processed, and how many succeeded and failed.