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Rewards is a points-based loyalty programme. Customers earn points when they spend, climb through tiers as they earn, and can redeem their points for a discount at checkout. You decide how points are earned, what they are worth, and which perks each tier unlocks.

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Enabling rewards

Turn the programme on in Settings > Rewards. Once enabled, a Rewards area appears in the main navigation, and rewards information starts to appear on customer profiles. You can optionally make the programme subscribers only. When you do, non-subscribers see a message inviting them to join, along with a button whose text you set.

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How it works

  • Customers earn points on every qualifying order, based on the rate you set. You choose the minimum spend needed to earn, and whether shipping, discounts and tax count towards the total. See Earning & Redemption.
  • As their points build up, customers move through your tiers. Each tier has a points threshold and a set of perks. See Tiers & Perks.
  • Customers can redeem points for money off at checkout, at a rate you set per currency. See Earning & Redemption.

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Adjusting a customer

You can adjust an individual customer’s standing from the Rewards tab on their profile: change their points balance or set their tier directly. See Customer details.

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Rewards Insights

The Rewards report helps you measure the programme’s impact:
  • Number of members
  • Points earned, redeemed and outstanding
  • Redemption rate
  • Member versus non-member average order value, and the AOV lift between them
  • Tier distribution, and tier upgrades and downgrades
See Insights for more.

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Next steps

Tiers & Perks

Create the levels customers progress through, and the benefits each one unlocks.

Earning & Redemption

Set how points are earned, what they are worth, and how customers spend them.