Create a discount

To create a discount:

1. Log in to your Marzipan account
2. Navigate to Discounts in the main menu
3. Click the Add discount button in the top-right corner

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The basics

• Discount code - the code customers enter at checkout. Use Generate code to create one automatically.
• Description - a short description shown to the customer at checkout.
• Automatically apply - when enabled, the discount applies on its own without the customer needing to enter a code.

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Type

Choose how the discount reduces the price:

• Fixed amount - takes a set amount off the order.
• Percentage - takes a percentage off the order.
• Free shipping - removes shipping costs.
• Free item - adds a product to the order for free. Choose the product to add and set a label prefix (such as FREE).

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Market

For multi-market stores, choose the market the discount applies to. A market is required for fixed-amount discounts; for all other types it’s optional and the discount applies to all markets when left unset.

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Validity

Set valid-from and valid-until dates to control when the discount is active. Leave a date blank for no start limit or no expiry.

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Minimum spend

Set a minimum spend the cart must reach for the discount to apply. This is measured before discounts and shipping.

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Limits

• A total usage limit caps how many times the discount can be used across all customers.
• A one-use-per-customer option limits each customer to a single use.

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Conditions

Restrict when a discount applies:

• The cart must contain a given item type (for example, a Subscription).
• The customer must have an active subscription, or one of certain tags.
• The discount applies only to specific products or product types (Physical, Bundle, Subscription, or Event).
• The discount applies only to certain shipping methods.

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Pricing exclusions

Optionally stop a discount from stacking on already-reduced prices:

• Don’t apply to sale pricing.
• Don’t apply to subscriber pricing.