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The sales reports cover your trading performance — what you sold, where it sold, and how well it converted. Each one shares the same date range, comparison and market controls as every other report in Insights.

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Revenue

Your top-line sales performance over the selected period.
  • Total sales
  • Average order value
  • Average daily revenue
  • Conversion rate
You can add extra columns to break the numbers down further, including orders, units sold, new and returning customers, discounts, refunds, shipping, tax, subscriptions, events and products.
Use Compared to on the Revenue report to see whether a period is up or down on the one before it, rather than reading the totals in isolation.

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Channels

See how your sales channels compare.
  • Revenue, orders and average order value by sales channel
  • Your top channel

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Geographic

  • Sales broken down by location

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Orders

The order side of the same trading, rather than the money.
  • Total orders
  • Orders per day
  • Average items per order
  • Fulfilment rate

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Products

  • Revenue, units sold and average price
  • Drill down into any individual product

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Stock valuation

What the stock you hold is worth at cost price.
  • A headline total
  • A breakdown per inventory location
  • A sortable table of products, which you can filter by status
Stock recorded before you started using locations can’t be attributed to one, so it’s reported as Unassigned. The location rows still add up to the headline total. Products holding stock with no cost price count as zero. They’re counted separately and you can filter to them, so an understated total is visible rather than silent. Click Export to download the report as a CSV, honouring the filters you’ve set.
Stock valuation is a point-in-time snapshot and has no date range. No cost basis is stored against historic stock movements, so a date picker would only mislead.
With no market selected, stock is valued at base cost in your store’s default currency. Select a market to value it at that market’s cost in that market’s currency, using an explicit per-market cost override where one is set and converting the base cost at the market’s rate where it isn’t. Quantities don’t change with the market, since stock is physical and held at a location.

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Cart recovery

Understand how well you’re recovering abandoned carts.
  • Conversion rate
  • Recovered vs lost revenue
  • Average recovery time
  • An abandonment funnel
  • Recovery by source

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Events

  • Event performance metrics