The sales reports cover your trading performance — what you sold, where it sold, and how well it converted. Each one shares the same date range, comparison and market controls as every other report in Insights.
Revenue
Your top-line sales performance over the selected period.
- Total sales
- Average order value
- Average daily revenue
- Conversion rate
You can add extra columns to break the numbers down further, including orders, units sold, new and returning customers, discounts, refunds, shipping, tax, subscriptions, events and products.
Use Compared to on the Revenue report to see whether a period is up or down on the one before it, rather than reading the totals in isolation.
Channels
See how your sales channels compare.
- Revenue, orders and average order value by sales channel
- Your top channel
Geographic
- Sales broken down by location
Orders
The order side of the same trading, rather than the money.
- Total orders
- Orders per day
- Average items per order
- Fulfilment rate
Products
- Revenue, units sold and average price
- Drill down into any individual product
Cart recovery
Understand how well you’re recovering abandoned carts.
- Conversion rate
- Recovered vs lost revenue
- Average recovery time
- An abandonment funnel
- Recovery by source
Events
- Event performance metrics
