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The Subscriptions report covers your recurring revenue — what it’s worth, and whether you’re holding on to it.

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Headline metrics

Key metrics for your recurring revenue.
  • Monthly recurring revenue (MRR) and annual recurring revenue (ARR)
  • Churn and retention rates
  • Average subscription value and duration

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Sub-reports

Subscriptions also includes three sub-reports that break the headline numbers down.

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Status

The distribution of your subscriptions across their statuses, and the transitions between them — so you can see movement, not just the standing total.

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Billing

Billing focuses on failed payments, which is where recurring revenue is most often lost before a subscription formally churns.

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Additional items

Covers the additional items attached to subscriptions.