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The Subscriptions report covers your recurring revenue: what it’s worth, and whether you’re holding on to it.

Headline metrics

Key metrics for your recurring revenue.
  • Monthly recurring revenue (MRR) and annual recurring revenue (ARR)
  • Churn and retention rates
  • Average subscription value and duration

Sub-reports

Subscriptions also includes three sub-reports that break the headline numbers down.

Status

The distribution of your subscriptions across their statuses, and the transitions between them. This shows movement, not just the standing total.

Billing

Billing focuses on failed payments, which is where recurring revenue is most often lost before a subscription formally churns.

Additional items

Covers the additional items attached to subscriptions.