The product type (Physical or Bundle) is set at creation and can’t be changed afterwards. See Overview for what each type is used for.
1
Add the product details
- Name — the product name shown to customers
- Slug — the URL-friendly version of the name, generated automatically and editable
- Type — Physical or Bundle (set at creation, can’t be changed)
- Summary — a short rich-text introduction
- Description — the full rich-text product description
- SKU — your stock-keeping reference
- Barcode / GTIN — accepts an EAN-13, UPC-A, EAN-8, or ITF-14 code, validated live as you type
- Collections — the collections this product belongs to
- Availability — who can buy the product: Everyone or Subscribers only
- Status — the product’s current status
2
Choose where it's visible
For multi-market stores, Market visibility controls which markets show the product.
3
Add images and bottle labels

- Images — add multiple product images and drag to reorder them. The first image is used as the main image.
- Bottle labels — add front and back label images for the product.
4
Describe the product with attributes
Assign attribute values, such as Region, Grape Variety, or Vintage, to describe the product.
5
Set the SEO details
The SEO section controls how the product appears in search results and when its page is shared.
- Meta title — the title shown in search results
- Meta description — the description shown in search results
- Share image — the Open Graph image used when the product is shared
6
Set the rest of the product up
The remaining sections of the form are covered on their own pages:

