The product type (Physical or Bundle) is set at creation and can’t be changed afterwards. See Overview for what each type is used for.
Add the product details
- Name — the product name shown to customers
- Slug — the URL-friendly version of the name, generated automatically and editable
- Type — Physical or Bundle (set at creation, can’t be changed)
- Summary — a short rich-text introduction
- Description — the full rich-text product description
- SKU — your stock-keeping reference
- Barcode / GTIN — accepts an EAN-13, UPC-A, EAN-8, or ITF-14 code, validated live as you type
- Collections — the collections this product belongs to
- Availability — who can buy the product: Everyone or Subscribers only
- Status — the product’s current status
Choose where it's visible
For multi-market stores, Market visibility controls which markets show the product.
Add images and bottle labels
- Images — add multiple product images and drag to reorder them. The first image is used as the main image.
- Bottle labels — add front and back label images for the product.
Describe the product with attributes
Assign attribute values, such as Region, Grape Variety, or Vintage, to describe the product.
Set the SEO details
The SEO section controls how the product appears in search results and when its page is shared.
- Meta title — the title shown in search results
- Meta description — the description shown in search results
- Share image — the Open Graph image used when the product is shared
Set the rest of the product up
The remaining sections of the form are covered on their own pages: