Prices are set in the Pricing section of the product form. Open a product from Products in the main navigation menu, or create one, then scroll to Pricing.
Price fields
- Price — the standard selling price
- Sale price — a reduced price; applies when it’s lower than the standard price
- Subscriber price — the price for active subscribers, with quick −10%, −15%, and −20% buttons to set it from the standard price
- Wholesale price — the price for wholesale customers
- Item cost — what the product costs you, used for reporting
The effective price
The effective price a customer pays depends on who they are:
- The subscriber price applies to active subscribers
- The sale price applies whenever it’s lower
Per-market pricing
Multi-market stores get per-market pricing tabs — a Default tab plus one tab per market.
- Set optional price overrides on a market’s tab, in that market’s currency
- Where you don’t set an override, prices convert from the default by exchange rate
Use an override when you want a round, deliberate price in a market rather than a converted one.
