Gift Vouchers

Unredeemed voucher value is a liability, not revenue. It’s recognised when a code is spent, and as breakage when one lapses. Most merchants are asked for this figure at year end, which is what this report answers. It’s distinct from the figures on the gift vouchers list, which answer “what is happening today”. This answers “what do we owe, and how did we get here”. Open Insights and choose Gift Vouchers from the report selector, or click the chart icon on the Gift Vouchers page.

​

Headline figures

• Issued - value put onto vouchers in the period
• Redeemed - value spent in the period
• Lapsed - value that expired unspent, your breakage
• Outstanding - the balance still held by customers

​

Movement

A month-by-month table of how the liability moved:

• Month
• Issued
• Redeemed
• Lapsed
• Net change

​

Expiring

Vouchers due to expire, so you can see what’s about to lapse and act on it if you’d rather it didn’t.

​

Markets

A voucher carries a currency, so on a multi-market shop the market filter narrows the report to vouchers in that market. The all-markets total is converted at your market exchange rates.

​

Access

The report needs the Gift Vouchers insights permission. See Roles.