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The Google Merchant Center integration keeps your product listings on Google Shopping up to date. Prices, stock and availability are pushed automatically whenever a product changes. Navigate to Settings > Integrations and choose Google Merchant Center.
Google Merchant Center integration settings

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Before you connect

You need a Google Merchant Center account with your store’s website verified and claimed. Google won’t show your products otherwise, and this is something only you can do from your own Merchant Center account.
Verifying and claiming your website is done in Google Merchant Center, not in Marzipan. Connect once that’s in place.

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Connecting

Click Connect Google Merchant Center and sign in with the Google account that has access to your Merchant Center. Once connected, the settings below become available.

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Settings

  • Merchant Center account — The account to publish to. If no accounts are listed, check that the Google account you connected with has access to a Merchant Center account, then reconnect.
  • Default Google product category — The category used for any product without one of its own, chosen from Google’s own taxonomy
  • Sync every — How often your whole catalogue is swept and re-sent
  • Sync automatically — Turn off to stop scheduled syncing. You can still sync by hand.
Google allows roughly two updates per product per day, counted against your own Merchant Center account. The settings page estimates how many updates a day your interval works out at across your markets, and warns you when that’s likely over your allowance. Syncing more often than your catalogue needs risks exhausting it.

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Product categories

A product can override the default category from its own Google product category field on the product form. Set the default here and only override the products that need something different.

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Markets

Each active market becomes its own feed in Merchant Center, with its own currency and target countries. The feed is labelled with the market’s slug, and is created on the first sync.

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Status

Once connected, four tiles show where your catalogue stands:
  • Listed — Products currently on Google
  • Pending — Products queued to be sent
  • Failed — Products Google rejected
  • Not eligible — Products Marzipan didn’t send

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Actions

The Actions menu in the top-right offers:
  • Sync all products — Queue an immediate sweep of the whole catalogue
  • Sync history — See the most recent sweeps
  • Refresh accounts — Re-read the list of Merchant Center accounts from Google
  • Remove all from Google — Withdraw every product from your Merchant Center account
  • Disconnect — Disconnect the integration
When you disconnect, Marzipan offers to take your catalogue down at the same time. Leave the listings in place if you plan to reconnect.

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Sync history

Sync history lists recent runs, each showing when it started, what triggered it, the result and how long it took. A run reports how many products synced, failed and were not eligible. Expand a run to see the products that didn’t make it.

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Products not listed

Products that were skipped or rejected are listed with the market and the reason. A product isn’t sent when:
  • Its type isn’t eligible. Physical, bundle and subscription products are listed; event tickets are not, because Google Shopping rejects them and disapprovals count against your account.
  • Its status isn’t active
  • It’s restricted to subscribers, so it has no publicly visible price
  • It’s not visible in that market
  • It has no image. Google requires one.
  • It has no price in that market
Google’s own diagnostics screen in Merchant Center is the source of truth for policy disapprovals. This list covers what Marzipan sent and what it held back.