> ## Documentation Index
> Fetch the complete documentation index at: https://docs.marzipan.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Set up subscription plans and manage your subscribers

Subscriptions power your plans and recurring shipments in Marzipan.

There are two things to understand:

* A **package** (also called a plan) is the template a customer subscribes to.
* A **subscription** is one customer's individual instance of that package.

### Package types

Packages come in three **types**:

* **Fixed** - the customer receives the same items each time.
* **Variable** - you schedule changing shipments over time.
* **Pick & Mix** - the customer chooses their own items each cycle.

### Pricing

**Pricing** works one of two ways: a single **fixed** price for the whole package, or **per-item** pricing where each pick-and-mix item is priced individually.

### The Subscriber tag

Customers with an active subscription are automatically given a **Subscriber** tag. This tag is used for subscriber pricing and for building customer segments.

## Subscriptions

To view your subscriptions:

1. Log in to your Marzipan account
2. Click on **Subscriptions** in the main navigation menu
3. The list displays every customer subscription across all of your packages

<Frame>
  <img src="https://marzipan-cloud.b-cdn.net/0/docs/subscriptions/subscriptions-list.png" alt="Subscriptions list" />
</Frame>

The list has the following columns:

* **Customer** - the subscriber
* **Package** - the package they subscribe to
* **Started** - when the subscription began
* **Renews** - the next renewal date
* **Type** - `fixed`, `variable` or `picknmix`
* **Market** - only shown on multi-market stores
* **Status** - the current subscription status

Click on any subscription in the list to view its [subscription details](/subscriptions/details).

### Filtering and searching

You can refine the list with:

* Filter by **item**
* Filter by **Status** - Active, Cancelled, Expired or Suspended
* Filter by **market**
* Filter by **start date**
* A **Cancelled/Expired date range**
* **Search**

### Exporting subscriptions

Click **Export** to download the subscriptions in the table as a CSV file.

<Tip>
  Apply filters *before* clicking the export button to only export the subscriptions you need.
</Tip>

### Subscription Insights

For reporting on your plans, use **Subscription Insights**, where you can review performance and **export** the underlying data. See [Insights](/insights/overview) for more.

## Next steps

<CardGroup cols={2}>
  <Card title="Packages" href="/subscriptions/packages">Create and edit the plans customers subscribe to</Card>
  <Card title="Details" href="/subscriptions/details">Manage a single subscription and the actions available on it</Card>
  <Card title="Shipments" href="/subscriptions/shipments">Prepare and send batch shipments for variable packages</Card>
  <Card title="Gift subscriptions" href="/subscriptions/gifts">Prepaid terms, reveal dates and what happens when a gift runs out</Card>
  <Card title="Insights" href="/insights/overview">Report on subscription performance</Card>
</CardGroup>
