> ## Documentation Index > Fetch the complete documentation index at: https://docs.marzipan.co/llms.txt > Use this file to discover all available pages before exploring further. # Overview > Run a points-based loyalty programme to reward your best customers Rewards is a points-based loyalty programme. Customers earn points when they spend, climb through tiers as they earn, and can redeem their points for a discount at checkout. You decide how points are earned, what they are worth, and which perks each tier unlocks. ### Enabling rewards Turn the programme on in **Settings > Rewards**. Once enabled, a Rewards area appears in the main navigation, and rewards information starts to appear on customer profiles. You can optionally make the programme **subscribers only**. When you do, non-subscribers see a message inviting them to join, along with a button whose text you set. ### How it works * Customers **earn points** on every qualifying order, based on the rate you set. You choose the minimum spend needed to earn, and whether shipping, discounts and tax count towards the total. See [Earning & Redemption](/rewards/earning-and-redemption). * As their points build up, customers move through your **tiers**. Each tier has a points threshold and a set of perks. See [Tiers & Perks](/rewards/tiers-and-perks). * Customers can **redeem points** for money off at checkout, at a rate you set per currency. See [Earning & Redemption](/rewards/earning-and-redemption). ### Adjusting a customer You can adjust an individual customer's standing from the **Rewards** tab on their profile: change their points balance or set their tier directly. See [Customer details](/customers/details). ### Rewards Insights The Rewards report helps you measure the programme's impact: * Number of **members** * Points **earned**, **redeemed** and **outstanding** * **Redemption rate** * Member versus non-member **average order value**, and the **AOV lift** between them * **Tier distribution**, and tier **upgrades and downgrades** See [Insights](/insights/overview) for more. ## Next steps Create the levels customers progress through, and the benefits each one unlocks. Set how points are earned, what they are worth, and how customers spend them.