> ## Documentation Index > Fetch the complete documentation index at: https://docs.marzipan.co/llms.txt > Use this file to discover all available pages before exploring further. # Pricing > Set standard, sale, subscriber, and wholesale prices, and price per market Prices are set in the **Pricing** section of the product form. Open a product from **Products** in the main navigation menu, or create one, then scroll to **Pricing**. Product pricing fields ## Price fields * **Price** — the standard selling price * **Sale price** — a reduced price; applies when it's lower than the standard price * **Subscriber price** — the price for active subscribers, with quick **−10%**, **−15%**, and **−20%** buttons to set it from the standard price * **Wholesale price** — the price for wholesale customers * **Item cost** — what the product costs you, used for reporting ## The effective price The **effective price** a customer pays depends on who they are: * The **subscriber price** applies to active subscribers * The **sale price** applies whenever it's lower ## Per-market pricing Multi-market stores get **per-market pricing tabs** — a **Default** tab plus one tab per [market](/settings/markets). * Set optional **price overrides** on a market's tab, in that market's currency * Where you don't set an override, prices **convert from the default by exchange rate** Use an override when you want a round, deliberate price in a market rather than a converted one.