> ## Documentation Index
> Fetch the complete documentation index at: https://docs.marzipan.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Sales reports

> Revenue, channels, geographic, orders, products, cart recovery and event reports.

The sales reports cover your trading performance — what you sold, where it sold, and how well it converted. Each one shares the same [date range, comparison and market controls](/insights/overview) as every other report in Insights.

## Revenue

Your top-line sales performance over the selected period.

* Total sales
* Average order value
* Average daily revenue
* Conversion rate

You can add extra columns to break the numbers down further, including orders, units sold, new and returning customers, discounts, refunds, shipping, tax, subscriptions, events and products.

<Tip>
  Use **Compared to** on the Revenue report to see whether a period is up or down on the one before it, rather than reading the totals in isolation.
</Tip>

## Channels

See how your sales channels compare.

* Revenue, orders and average order value by sales channel
* Your top channel

## Geographic

* Sales broken down by location

## Orders

The order side of the same trading, rather than the money.

* Total orders
* Orders per day
* Average items per order
* Fulfilment rate

## Products

* Revenue, units sold and average price
* Drill down into any individual product

## Cart recovery

Understand how well you're recovering abandoned carts.

* Conversion rate
* Recovered vs lost revenue
* Average recovery time
* An abandonment funnel
* Recovery by source

## Events

* Event performance metrics