> ## Documentation Index
> Fetch the complete documentation index at: https://docs.marzipan.co/llms.txt
> Use this file to discover all available pages before exploring further.
# Insights
> Insights is Marzipan's reporting area, with detailed reports covering revenue, customers, subscriptions and more.
**Insights** is Marzipan's reporting area. Each report gives you a focused view of a different part of your business, from revenue and customers through to subscriptions, rewards and web traffic.
To open Insights, click on **Insights** in the main navigation menu, then choose a report from the report selector.
## Shared controls
Every report shares the same core controls:
* **Date range** — set the period the report covers.
* **Compared to** — compare the current period against a previous one to see how things are trending.
* **Market filter** — narrow the report to a single market if you sell across more than one.
Because the controls are the same everywhere, a date range and comparison you've settled on for one report means the same thing in the next.
Test-mode orders are excluded from Insights, so every report reflects real trading only.
## Access
Access to each report is controlled by your [Roles](/settings/roles-and-team) permissions, so you can decide which team members see which reports. A team member only sees the reports their role allows.
## The reports
Revenue, channels, geographic, orders, products, cart recovery and events
Your customer base, retention and rewards programme
Recurring revenue, churn, status and billing
Where your orders come from
Visitor traffic on Marzipan-hosted sites