> ## Documentation Index
> Fetch the complete documentation index at: https://docs.marzipan.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Segments

> Group your customers into dynamic segments based on their behaviour and attributes.

A segment is a dynamic group of customers built from conditions you choose. Membership updates automatically as customers meet or stop meeting those conditions, so you never have to maintain a list by hand.

You manage segments from the **Customers** page — click **Segments** in the top-right.

<Frame>
  <img src="https://marzipan-cloud.b-cdn.net/0/docs/customers/segments.png" alt="Customer segments list" />
</Frame>

## Building a segment

Each segment has:

* **Name** — a label for the segment.
* **Sync to Mailchimp** — an optional toggle to keep the segment in step with a Mailchimp tag (see [Mailchimp sync](#mailchimp-sync) below).
* **Condition builder** — the rules that decide who belongs to the segment.

The condition builder uses rows of **\[condition] \[modifier] \[value]**. Within a group, choose **Match all** to require every row (AND) or **Match any** to require just one (OR). If you add multiple groups, the groups always combine with AND.

<Frame>
  <img src="https://marzipan-cloud.b-cdn.net/0/docs/customers/condition-builder.png" alt="Segment condition builder" />
</Frame>

### Available conditions

| Condition                   | Modifiers                             |
| :-------------------------- | :------------------------------------ |
| **Tag**                     | has / does not have                   |
| **Customer type**           | is / is not                           |
| **Email status**            | subscribed / unsubscribed / bounced   |
| **Archived status**         | —                                     |
| **Market**                  | —                                     |
| **Created date**            | before / after / on                   |
| **Lifetime revenue**        | greater than / less than              |
| **Order count**             | greater than / less than / equal to   |
| **Subscription status**     | active / expired / paused / cancelled |
| **Has active subscription** | —                                     |
| **Submitted form**          | has / has not submitted a given form  |
| **Reward tier**             | is / is not                           |
| **Reward points**           | greater than / less than / equal to   |

## Managing a segment

Membership is evaluated and cached, so a segment's customers are ready to view at any time. From a segment you can:

* **View its customers** — see everyone who currently matches.
* **Sync now** — re-evaluate membership straight away.
* **Export** — download the members as a CSV file.
* Delete the segment.

## Mailchimp sync

Connect Mailchimp under **Settings > Integrations**. When you turn on **Sync to Mailchimp** for a segment, Marzipan creates a tag named `Segment: {name}` on your default audience and syncs only the subscribed members, pushing their tag and membership. Customers who aren't subscribed are left out.

<Note>
  Reward and address data reach Mailchimp as **merge fields** through the separate per-customer sync, not through segment syncing.
</Note>