> ## Documentation Index
> Fetch the complete documentation index at: https://docs.marzipan.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Segments

> Group your customers into dynamic segments based on their behaviour and attributes.

A segment is a dynamic group of customers built from conditions you choose. Membership updates automatically as customers meet or stop meeting those conditions, so you never have to maintain a list by hand.

You manage segments from the **Customers** page. Click **Segments** in the top-right.

<Frame>
  <img src="https://marzipan-cloud.b-cdn.net/0/docs/customers/segments.png" alt="Customer segments list" />
</Frame>

## Building a segment

Each segment has:

* **Name** - a label for the segment.
* **Sync to Mailchimp** - an optional toggle to keep the segment in step with a Mailchimp tag (see [Mailchimp sync](#mailchimp-sync) below).
* **Condition builder** - the rules that decide who belongs to the segment.

The condition builder uses rows of **\[condition] \[modifier] \[value]**. Within a group, choose **Match all** to require every row (AND) or **Match any** to require just one (OR). If you add multiple groups, the groups always combine with AND.

<Frame>
  <img src="https://marzipan-cloud.b-cdn.net/0/docs/customers/condition-builder.png" alt="Segment condition builder" />
</Frame>

### Available conditions

| Condition | Modifiers |
| :- | :- |
| **Tag** | has / does not have |
| **Customer type** | is / is not |
| **Email status** | subscribed / unsubscribed / bounced |
| **Archived status** | — |
| **Market** | — |
| **Created date** | before / after / on |
| **Lifetime revenue** | greater than / less than |
| **Order count** | greater than / less than / equal to |
| **Subscription status** | active / expired / paused / cancelled |
| **Has active subscription** | — |
| **Submitted form** | has / has not submitted a given form |
| **Reward tier** | is / is not |
| **Reward points** | greater than / less than / equal to |

## Managing a segment

Membership is evaluated and cached, so a segment's customers are ready to view at any time. From a segment you can:

* **View its customers** - see everyone who currently matches.
* **Sync now** - re-evaluate membership straight away.
* **Export** - download the members as a CSV file.
* Delete the segment.

## Mailchimp sync

Connect Mailchimp under **Settings > Integrations**. When you turn on **Sync to Mailchimp** for a segment, Marzipan creates a tag named `Segment: {name}` on your default audience and syncs only the subscribed members, pushing their tag and membership. Customers who aren't subscribed are left out.

<Note>
  Reward and address data reach Mailchimp as **merge fields** through the separate per-customer sync, not through segment syncing.
</Note>


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