> ## Documentation Index
> Fetch the complete documentation index at: https://docs.marzipan.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> View, organise and manage the people who buy from you

The Customers section is where you manage everyone who buys from you. From here you can browse your customer list, dig into an individual customer's history, and keep their details, addresses and marketing preferences up to date.

To view your customers:

1. Log in to your Marzipan account
2. Click on **Customers** in the main navigation menu
3. By default the list displays all your customers, most recently registered first

### Customers list

The main list shows key information for each customer.

<Frame>
  <img src="https://marzipan-cloud.b-cdn.net/0/docs/customers/customers-list.png" alt="Customers list" />
</Frame>

* **Name** - the customer's name
* **Email** - their email address
* **Orders** - how many orders they have placed
* **Last order** - when they last ordered
* **Registered** - when they created their account

Click any customer to open their [profile](/customers/details).

You can sort the list by **Registered**, **Last order**, **Name**, **Email** or **Orders**.

### Header actions

The top-right corner of the list has a few actions:

* **Customer Insights** - opens the customers report so you can review your customer base (see [Insights](/insights/overview))
* **Segments** - view and manage your customer [segments](/customers/segments)
* **Export** - download the customers in the list as a CSV file
* **Add customer** - open the [new customer form](/customers/create)

### Filtering

You can narrow the list using the following filters:

* **Customer type** - `Direct` or `Wholesale`
* **Has subscription** - customers with an active subscription
* **Mailing list** - customers subscribed to a given list
* **Segment** - customers in a chosen segment
* **Number of orders**
* **RFM segment** - an automatic loyalty segment based on how recently, how often and how much a customer buys: `Champions`, `Loyal Customers`, `Potential Loyalists`, `Promising`, `New Customers`, `Need Attention`, `About to Sleep`, `At Risk`, `Cannot Lose`, `Hibernating` and `Lost`
* **Tags**
* **Total spent**
* **Archived** - include archived customers
* **Market** - only shown when your store has more than one market

<Frame>
  <img width="300" noZoom src="https://marzipan-cloud.b-cdn.net/0/docs/customers/customer-filter.png" alt="Customer filter options" />
</Frame>

<Tip>
  Apply filters *before* clicking the **Export** button to only export the customers you need.
</Tip>

## Next steps

<CardGroup cols={2}>
  <Card title="Add a customer" icon="user-plus" href="/customers/create">
    Create a customer record manually, including their type and default address.
  </Card>

  <Card title="Customer profile" icon="id-card" href="/customers/details">
    Explore a customer's orders, subscriptions, emails, rewards and activity.
  </Card>

  <Card title="Segments" icon="filter" href="/customers/segments">
    Group customers into dynamic segments based on their behaviour and attributes.
  </Card>
</CardGroup>